Engaging with the right people, at the right time, with the right message.
That’s the key to every successful lead generation strategy.
At Folklore Digital, our mission is clear: we drive impactful conversations for our clients,
creating lasting business relationships, and providing quantifiable results that dramatically fuel your growth.
We find the folklore at the heart of your company: the stories that make
your culture, your history and your offering unique.
Today, reaching decision-makers, influencers, and stakeholders at your target accounts can
feel like an overwhelming task if you don’t already have a foot in the door, especially when
your commercial success ultimately depends on getting those first conversations.
Sales and lead generation cycles are more complicated than ever; gone are the days where
simple cold calls and emails can generate the kind of business growth you need to stay
competitive.
You need a strategic, bespoke, cultivated outreach strategy.
At Folklore Digital, personalisation is at the core of everything we do for you. We learn
about your unique offering, weaving compelling narratives from the fabric of your
company’s culture, before captivating your target audience with personalised engagement
and a proven relationship-building methodology.
With our experience leveraging the latest technologies, trends and strategic insights, we
cultivate, generate and nurture premium leads so you can focus on the most important
thing: landing deals and growing your business.
To do this, we create account-based marketing (ABM) campaigns to get you in the room with decisionmakers, giving you the best possible chance at securing your highest value targets.
In short, we get you a foot in the door.
Follow this link to read more about how we can grow your business through personalised
social media and email marketing.
ABM Specialists: We infuse your business’s folklore and our storytelling pedigree into every aspect of your ABM strategy. We know how to tailor your marketing efforts for maximum impact by crafting bespoke narratives that resonate with your target audience.
Storytelling: We understand that stories are the foundation of human connection. Every engagement we facilitate and every piece of content we create is woven into a compelling narrative. It’s not just marketing; it’s storytelling that drives your client’s emotions, engagement, and action.
Personalization at Scale: Our technology-driven storytelling approach allows us to deliver personalization at scale, ensuring that your messages aren’t just relevant but also engaging.
Strategic Focus: We believe in doing more than casting a wide net; we identify and engage with the accounts and individuals that matter most to you, telling your story to create a lasting impression on your target audience.
Seamless Collaboration: Collaboration between sales and marketing is key to successful
ABM. We integrate seamlessly into your team to bridge the gap between these two
departments, ensuring the leads we provide have the best possible chance of progressing
into your next big sale.
Advanced Technology: We blend cutting-edge marketing technology with the art of
storytelling, giving you a competitive advantage in lead generation.
Creative Collateral: We develop personalised and highly relevant content and messaging for each target account. This stand-out content is tailored to address the specific pain points and goals of the account, making it more likely to resonate with decision-makers.
Market Research: We understand how to identify the ideal target accounts. We look for specific, key factors, unforeseen variables and enabling circumstances to ensure the target is a strategic fit with your business.
Analytical refinement: We measure key account-level metrics and KPIs to evaluate the success of campaigns, ensuring ROI, as well as a constant process of message refinement.
Adaptable and Scalable: Our campaigns can be implemented at various scales, from targeting a handful of key accounts to wider industries and larger groups of high-potential accounts. The approach is easy to adapt and we can quickly pivot to a range of specific needs and resources.
For a free assessment of your social media marketing strategy, or to book a conversation as
to how we can help your business grow its funnel, please fill in the contact us form.